About
Imma is a Tokyo-based virtual human created by Aww Inc, launched in 2018 and instantly recognisable by her pink bob haircut. She is one of the most realistic virtual models in the industry, built with Unreal Engine 4, Xsens and Dynamixyz motion and facial capture, and NVIDIA Omniverse Audio2Face for speech animation. Imma has partnered with brands including IKEA, where she famously lived in a display apartment inside the Harajuku store, as well as Porsche and Valentino. Her bio keeps it simple, calling her a virtual girl in Japan. She regularly appears in fashion editorials, campaigns and live events, blending real Tokyo locations with a digital figure. With around 377,000 followers, Imma set the benchmark for hyperreal virtual influencers in Asia.