About
Aitana Lopez is an AI-generated fitness and lifestyle model created in 2023 by The Clueless, a Barcelona agency founded by Ruben Cruz. She is presented as a 25-year-old from Barcelona with pink hair, posting gym looks, outfits and everyday moments. The agency built her after struggling with the cost and unpredictability of human influencers, and press reports say she earns several thousand euros a month from brand deals and subscription content on Fanvue. Her creators have confirmed they use AI image generation combined with Photoshop. Aitana grew from zero to over 300,000 followers in about six months and served as a judge for the first Miss AI pageant in 2024. She is also an ambassador for The Clueless tech, and has about 404,000 Instagram followers.