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Velvet Caviar

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Pretty yet protective phone cases and tech accessories, designed in New York.

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Employees
10-49
Founded
2014
HQ
Brooklyn, New York

About

Velvet Caviar is a Brooklyn-based, female-founded DTC brand known for fashion-forward phone cases that also protect. It also makes MagSafe accessories, straps, charms and cases for AirPods, iPad, MacBook and Apple Watch.

Velvet Caviar launched in February 2014 from its founder's bedroom in New York City, built on a simple idea: a phone case should look good and protect the phone. Founder and CEO Michelle Aran found only stylish cases with no protection, or protective cases with plain designs, and set out to merge the worlds of fashion and tech through design and innovation.

Today the Brooklyn-based brand sells cases for iPhone and Samsung Galaxy, plus cases and accessories for AirPods, iPad, MacBook and Apple Watch. The range includes MagSafe grips, wallets and power packs, crossbody straps, phone and bag charms, screen protectors and watch bands, in style collections such as Crystals, Glitter, Western, Floral, Marble and Zodiac, plus bundle sets and licensed collaborations.

Velvet Caviar sells direct to consumers through regional storefronts for the US, UK, Canada, Australia, Germany and the Philippines, with an international option. Products carry a 1-year warranty and free returns. Customer support runs Monday to Friday, 9am to 5pm EST.

Who they work with

Fashion-minded smartphone owners (iPhone, Samsung Galaxy, AirPods, iPad, MacBook and Apple Watch users) who want stylish, protective accessories.

Service lines

  • Phone Cases25%
  • MagSafe & Phone Accessories25%
  • AirPods, iPad, MacBook & Watch Accessories25%
  • Licensed Collaboration Collections25%

Client size split

  • Mid-market100%

Industries served

  • E-commerce
  • Consumer

Services

Secondary service lines offered by Velvet Caviar.

  • consumer-electronicsOffered
  • Phone CasesOffered
  • Tech AccessoriesOffered
  • MagSafe AccessoriesOffered
  • Fashion AccessoriesOffered
  • DTC BrandOffered
  • Licensed CollaborationsOffered

Portfolio

Selected client work — anonymized where required.

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Locations

Headquarters

Brooklyn, New York

United States

Street address not provided